CDR Group Inc.
Career Marketing for Professionals
History of CDR
In 1978, the founders of the CDR Group, Inc. investigated the available support for American job seekers. They found that:
The investigating team asked, “ What if job seekers’ abilities were marketed in the same way that million-dollar corporations marketed their products?”
Their answer was the incorporation of the CDR Group of Companies.
Today's Job Market:
Finding employment in the current market depends on a proactive, strategically planned, research-based approach.
Why?
The truth is:
At CDR we discard old assumptions, while incorporating and using new strategies and techniques. We develop a job search that provides for maximum employment.
- An active research-based support system for job seekers did not exist.
- Most of the best employment opportunities were not advertised.
- Employment markets were more competitive than ever.
The investigating team asked, “ What if job seekers’ abilities were marketed in the same way that million-dollar corporations marketed their products?”
Their answer was the incorporation of the CDR Group of Companies.
Today's Job Market:
Finding employment in the current market depends on a proactive, strategically planned, research-based approach.
Why?
- The economics of change continue with great acceleration. We can adapt to the change or stand helplessly on the sidelines.
- The employment condition is continually changing as people are working to a greater age, developing record levels of competition.
- Every month nationwide approximately 2,000,000 new jobs come into existence for professionals and executives. The equivalent number of persons distributing resumes is about 20,000,000 in that same month.
- Without a competitive advantage, job seekers will not be able to sustain maximal levels of employment nor have the ability to keep their compensation growing.
The truth is:
- You can no longer assume that an employer will reward your loyalty and hard work with lifetime job security. There is no more tenure.
- You must understand that keeping or changing a job is by design, not by chance.
- You have to consider yourself as a "product" with a certain value. A company "rents" your knowledge and experience for as long as you are valuable, then it shops for a new "product".
- You must remain competitive whether you are under-challenged, under-employed, or looking for new employment. You much maintain an upward career path by continually promoting your skill set .
At CDR we discard old assumptions, while incorporating and using new strategies and techniques. We develop a job search that provides for maximum employment.
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